I believe snapchat will not be capable of making enough profit to turn the tide and the stock will keep declining further to the 10 dollar region. It's hard to monetize a platform as snapchat, snap users are mostly teens. Advertisers choose instagram instead of snapchat. I don't want to look to far into the future but it's not unthinkable that snapchat will eventually go to zero dollar. Think about what happend to myspace. Social media is a hard sector to compete. I didn't like the company since IPO to be honest.